In Jesus and the Victory of God (p. 458) N.T. Wright has an interesting discussion on the temptation Jesus likely felt to be the type of messianic figure that was expected by his culture. He writes the following:

When, therefore, we ask how Jesus conceived of the battle which he claimed to have fought as an initially decisive one, the evangelist offer us a suggestion which we cannot lightly dismiss. That the battle had been successful from Jesus’ point of view is witnessed by the fact that he had not adopted any of the ‘messianic’ styles offered to him by his culture. We cannot doubt that Jesus was constantly tempted to share, and act in accordance with, the mindset of most Jews of his day. He cannot have been indifferent to the plight of his fellow Jews, as they were systematically crushed, economically, politically, and militarily, by Rome. The temptation to be the sort of Messiah that many wanted must have been real and strong. But it was, from the point of view of his mindset, precisely a temptation. He had faced it, and defeated it in principle, and had thereby confirmed the direction for the mission that he should undertake.